Ooredoo and Paris Saint-Germain (PSG) have kicked off their global community football coaching programme at a major event held in Qatar last week.
Ooredoo and the French football club that it sponsors are joining forces to support the “Paris Saint-Germain Academy by Ooredoo”, which is run by Evolution Sports Qatar.
This is an innovative community coaching programme that creates life opportunities for youth across Ooredoo’s footprint in the Middle East, North Africa and Southeast Asia.
As part of Ooredoo’s Summer of Sport, which supports a wide range of global sporting events, the community coaching programme was recently launched in Qatar’s capital at Doha College.
With Qatar set to host a series of high-profile international sporting events in the coming years, Evolution Sports, Ooredoo and PSG launching the community coaching programme in the country further enhances Qatar’s status as a global sporting capital.
Dr Nasser Marafih, Group CEO of Ooredoo, said: “Kicking off our community coaching programme in partnership with Evolution Sports Qatar and Paris Saint-Germain will help develop the football stars of tomorrow in Qatar and across our footprint. With half of our customers under 25, this programme will empower and unite youth through the shared love of football. Paris Saint-Germain is a world-renowned brand similarly dedicated to developing communities and will provide sporting excellence to youth across our markets.”
During the event in Qatar, PSG’s top coaches Sacha Lizambard and Benjamin Houri taught football-related skills alongside Evolution Sports coaches to more than 200 children. Coaches also led educational sessions on topics such as injury management and match preparation.
In the coming months, Ooredoo will roll out the Paris Saint-Germain Academy programme across its footprint, bringing this combination of football training and related skills to underserved communities and supporting youth in these communities.
The community coaching programme will run through 2014 and complements Ooredoo’s wide range of football sponsorships and programmes, along with PSG’s dedication to reaching out to new Paris Saint-Germain fans in markets where youth enjoy football.